Names chosen the way a customer would search
We keep a small selection of .com names, each picked because it is the obvious thing to type for a product, a service or a place. There is no public list; if you have a particular address in mind, ask us about it.
Four families
What the selection is made of
- A
The thing itself
A product or category said in the most ordinary words, the way a buyer would describe it to a colleague.
- B
A service and a place
What a business does paired with where it does it, for firms whose customers search locally first.
- C
A kind of stay or visit
Words guests use when planning a trip or an event, before a hotel or venue name has entered their head.
- D
Names that cross a border
Words that read and sound the same to an English speaker and a Spanish speaker, useful to companies selling in both.
Before we keep a name
What a name has to survive
Being said out loud
If you can read it to someone over the phone and they type it right the first time, it passes. Hyphens, digits and odd spellings do not.
A glance at a sign
Short enough to read from a passing car or a trade stand, with no word that needs explaining.
Only .com
Most customers still add .com without thinking, so it is the only ending we hold.
Nobody else's brand
We do not keep names that repeat a company's trade mark. A name that describes a trade belongs to whoever works in it, not to one firm in particular.
Who hears from us
Why a note may have reached you
When we write to a company, it is because its customers would plausibly type one of our names when looking for what that company sells. We write to a few companies per name, one person at each, and stop as soon as someone asks us to.
If a note arrived and the address does not suit you, one word in reply is enough and you will not hear about it again.
A specific address
Is a particular name one of ours?
Put the address in the first field of the contact form. We answer either way.